Armadillo have two main focusses; timelessness and longevity. Each piece is carefully hand crafted by artisans in India, drawing on expertise cultivated over many generations. 

Armadillo have adopted a “quiet living” philosophy; embracing a gentler pace of life that is kinder on both the environment and the individual. Just when you think things couldn’t get better, in 2021 Armadillo became the first Australian rug brand to become a Certified B Corporation. So you can purchase knowing that you’re investing in a truly sustainable piece. 

How your Armadillo purchase is helping others

The Armadillo Foundation is a not-for-profit organisation founded in 2017 with its sole mission and purpose to enhance and improve the lives of underprivileged communities through the provision of educational, health and community structures.

Through proceeds from rug sales and company-run initiatives, the Armadillo Foundation supports women in India, Australia, and the US with access to education and navigating economic barriers. So you can purchase your rug knowing that it is positively impacting the lives of others.

In India, Armadillo is a longstanding sponsor of the Kantilal Vidya Mandir (KVM) School, a co-ed institution that educates many of our artisan’s children.Armadillo fully funds KVM’s overheads, including staff salaries, textbooks, teaching aids, school uniforms, furniture, equipment, utilities, maintenance, and improvements. Armadillo was instrumental in converting the school to renewable energy, and the school has entirely run via renewables since 2018.The Armadillo Foundation also sponsors a local medical clinic, including subsidising the salary of a full-time nurse. The clinic provides students, families, and local village residents with free medical care. The clinic also holds free biannual eye checks for KVM students and bestows free glasses to those with any sight problems.The Foundation runs a scholarship program, supporting 4 students to complete secondary school each year. Each nine-year scholarship provides total funding for each child to attend a local English-medium school and covers school fees, bicycles for transportation, textbooks, uniforms, and other associated costs.

In Australia, Armadillo partner with Stars Foundation, which was established in 2015 to help Aboriginal and Torres Strait Islander girls nationwide attend school, complete Year 12 and transition to tertiary study or the workforce. The program provides a culturally safe and nurturing environment, based on academic as well as personal development, to give girls and young women the skills and confidence needed to successfully participate in school and transition into a positive and independent future.

In the US, Armadillo support the Los Angeles and New York chapters of Girls Inc, a national non-profit founded in 1864 with the goal to inspire girls to grow up strong, smart and bold. Serving girls between the age of 5 to 18+ across 350 cities, many of who are navigating social and economic barriers, their programs teach healthy living so girls are able to make informed decisions, provide academic enrichment to cultivate a love of learning, and build life skills to assist with goal setting and increasing resilience.

Needing some extra help selecting a rug?

If you're still in struggle town, why not engage our Rug eService! Simply just send us a photo of your room and a close-up of your furniture fabric and our stylist will make sure you get it spot on!