Vacuuming Vacuum regularly on low suction to stop dust and crumbs settling into the roots of the fibres. Avoid a turbo or brush head, which causes matting on shaggy rugs and fluffing on tufted and flatweaves. Gentle vacuuming or a shake outside restores the pile.
Spills & cleaning Always check the back of your rug for fibre-specific advice. As a general rule: don't wash, bleach, dry clean or tumble dry. Remove spills immediately, blot with a clean white cloth and gentle detergent — dab, never rub — then dab dry. For embedded stains, use a skilled specialist.
Pop-ups Loops or yarn ends occasionally appearing above the pile are a common, fault-free part of woven designs — in wool, jute or any fibre. Don't pull design elements or loose ends; trim or push them back through.
Shedding & pilling Loose fibres are normal with new rugs, particularly natural fibres, as outer fibres detach in early wear. It isn't forever and settles over time. Vacuum gently along the pile (never a brush or turbo head), trim stubborn areas with scissors, or use a de-pilling comb.
Colour migration Avoid placing dark dyed items on light flooring, as colour can migrate. A rug underlay helps prevent any transfer onto your floor.
Sun & rotation Dyed and printed natural fibres fade in high-UV spots, so avoid exposed sunlight. Rotate your rug every six months for even wear.
Outdoor rugs Clean with a garden hose, or a damp cloth and warm soapy water, then hang to dry. Spot-clean spills immediately; use textile cleaning solution for oil-based marks. Don't dry clean. Bring rugs indoors when not in use and keep out of prolonged direct sun.